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FORTHING Brand Profile
As a responsible domestic brand, Forthing remains steadfast in its founding mission while continuously enhancing product quality. It consistently prioritizes consumer needs, dedicating itself to delivering enjoyable experiences for every journey. Guided by the brand philosophy of "Intelligent Space, Fulfilling Your Aspirations," Forthing embraces innovation as its cornerstone, integrating cutting-edge automotive technologies.
Leveraging core strengths including spacious interiors, versatile functionality, and comprehensive road adaptability, Forthing addresses diverse mobility needs across both household and commercial scenarios. By transforming vehicles into interconnected hubs, it seamlessly integrates work, family life, business reception, and social activities, enabling a transition toward more relaxed, open, and intelligent mobility solutions.
Understanding users' evolving expectations, Forthing has established a comprehensive service ecosystem centered around user experience. This system is built upon three pillars: premium ownership protection, advanced intelligent connectivity, and highly personalized services - collectively offering consumers renewed lifestyle values and thoughtful mobility solutions.
Moving forward, Forthing will continue to implement its "Quality Elevation, Brand Advancement" development strategy. Grounded in fundamental quality excellence and forward-looking R&D methodologies, the brand will continuously enhance its future product portfolio. Through more flexible spatial configurations, smarter interactive experiences, and seamless integration of human-vehicle-life interactions, Forthing is committed to realizing its vision of becoming "the user-centric leader in professional mobility services."
Brand Vision
User-Focused Leader in Professional Mobility Services
Guiding the company's direction, defining its core business priorities, conveying its brand philosophy, and reflecting its purposeful stance.
As an automotive brand with a strong sense of national responsibility, Forthing consistently places user needs at the forefront. From initial positioning to R&D planning, from quality assurance to after-sales support, and from functional features to comfort-driven experiences, every step is designed with the consumer in mind. By engaging with users in a professional and dedicated manner, Forthing gains deep insights into their needs, delivering tailored mobility solutions and striving to become an industry expert. This is the ambitious goal that Forthing tirelessly pursues, and every member of the Forthing team is committed to working relentlessly toward its realization.
Brand Mission
Utmost Dedication to Enjoyable Mobility
Defining the company's priorities and core value, serving as the guiding principle and internal driving force for the brand.
Forthing offers more than just vehicles—it provides warm and comfortable mobility experiences. Since the brand's inception, this has been its mission and motivation. With dedication, it elevates product quality; with dedication, it develops smart technology; with dedication, it enhances product functionality; with dedication, it creates spacious and comfortable interiors—all to ensure users enjoy every journey and experience the pleasure of driving.
Brand Value
Smart Space, Fulfilling Your Aspirations
Embodies the brand's unique identity and shapes its differentiated image; fosters internal and external alignment to guide consistent action.
Connecting the World through Smart Space, Enabling Infinite Possibilities:
Ultimate Space: Prioritizes spatial innovation in R&D, delivering exceptionally spacious interiors that adapt to life's evolving needs.
Comfort Space: Offers versatile and comfortable cabin environments, catering to the whole family's mobility requirements across all scenarios.
Extended Space: Centers on the cabin as a hub, seamlessly integrating home, work, and social environments to create a welcoming third space.
Comprehensive Services Tailored to Your Needs, Fulfilling Your Aspirations:
Value That Understands You: Ensures high value throughout the vehicle lifecycle—from pre-launch research and cost-effective ownership to low maintenance costs and strong residual value protection.
Intelligence That Understands You: Features AI assistants, connectivity, and driver-assistance systems that deliver smart, personalized support for social, safety, and lifestyle needs.
Care That Understands You: Leverages data analytics to provide tailored recommendations and personalized services at every touchpoint.
Brand Slogan
Running for Future
Building bridges of communication with diverse audiences, vividly conveying brand propositions and enriching brand connotation.
Forthing dedicates itself to infusing care and consideration into every comfortable and pleasant driving experience. We create spacious, intelligent interiors designed with smarter interactions and more refined environments, fostering a seamless integration of human, vehicle, and life. Empowering every traveler to journey with ease and confidence, we enable all to navigate the world freely and embrace the future intelligently.
