DFLZM’s Customer Homecoming Gala Off in Dubai: Deepening Roots in the Middle East for a Global New Journey

Recently, the 2026 Dongfeng Liuzhou Motor（DFLZM）Customer Homecoming Gala themed “Together for a Warmer Future” grandly opened in Dubai. This warm brand feast gathering hundreds of distinguished guests is a pivotal move for DFLZM to deepen its layout in the Middle East’s new energy vehicle market, and a concrete practice of its global strategy “Drive with you 2030″ in the Middle East region.

 

The “Forthing Imprint” cultural experience zone at the event featured the creation of traditional Chinese sugar paintings, the distribution of festival blessing stamps and auspicious red envelopes. During the dinner, a multicultural dance show instantly ignited the atmosphere, and the custom menu integrating Middle Eastern cuisines strictly adhered to halal standards. These details are not merely cultural displays, but the localized implementation of DFLZM’s philosophy of “creating warm emotional value for customers”. Looking back at the brand carnival held under the Burj Khalifa in Dubai in 2023, this grand ceremony has further upgraded the “cultural empathy” strategy. Through the combination of “Chinese craftsmanship and local customs”, the brand image of “a reliable and warm partner” has taken deep root among the multi-national customer groups in the UAE.

 

The core models promoted at this gala – the Forthing V9,S7 REEV and FRIDAY REEV – have all undergone special adaptations for the high-temperature and sandy environment in the Middle East. Among them, the S7 REEV is equipped with the Armor Battery 3.0 technology, which can maintain stable performance in high-temperature conditions. As a medium and large plug-in hybrid MPV, the V9 not only meets the travel needs of large local families but also complies with the bulk procurement standards of the public transportation industry. This demand-oriented product strategy has made the event an “accelerator” for the penetration of new energy vehicles into the Middle East market.

 

DFLZM’s confidence in the overseas market stems from its 56 years of automobile manufacturing expertise and the product reputation built in the domestic market. Launched in 2025, the Forthing V9 New Series , has realized “luxury equalization” and became an instant hit upon its launch, with a month-on-month surge of 200% in deliveries in the launch month! The S7 has achieved a thermal efficiency of 45.18% by virtue of its Mahle Dual Engine Hybrid Technology and won the Gold Award at the 22nd China-ASEAN Expo. These star models of Forthing are not only the “sales mainstays” in the domestic market but also serve as the “technical calling card” in the overseas market, providing adaptive product support for regions such as the Middle East.

 

Looking back on 2025, DFLZM’s overseas footprint has expanded to 120 countries, achieving five consecutive years of sales growth. Behind this achievement lies the trust of global customers and the joint efforts of overseas distributors – from exploring emerging markets to deepening layout in mature ones, from making appearances at overseas auto shows and opening new outlets to the warm implementation of customer activities, every step is a testament to joint creation.

 

This grand ceremony in Dubai is a vivid epitome of this global journey. In Egypt, the first batch of prototype vehicles assembled at DFLZM’s first overseas KD factory in Africa was officially launched in January 2026, and Forthing is striving to build a North African market base. In Europe, at the 2025 Munich Auto Show, the Forthing exhibition lineup consisting of the V9 New Series,S7, FRIDAY and U-TOUR made a stunning debut, and the S7 REEV completed the on-site delivery of 100 orders simultaneously, successfully breaking into the high-end pure electric vehicle market in Europe. In ASEAN, the upcoming Forthing Thailand brand launch conference and the launch of the right-hand drive FRIDAY at the Bangkok Auto Show will further improve the layout in Southeast Asia. All these moves point to the core of the “Drive with you 2030″ strategy: a total investment of 20 billion RMB, the construction of 9 overseas intelligent manufacturing bases, and the achievement of an annual overseas sales volume of 300,000 vehicles by 2030.

 

Forthing is blazing a new brand track in the global market with a clear positioning, precise strategies and solid products. With the advancement of the “Drive with you 2030″ plan, Forthing’s overseas layout will realize three major leaps: at the technical level, products will be truly “adapted to local conditions”; at the manufacturing level, local factories will not only shorten delivery cycles but also drive local employment and supply chain upgrading; at the ecological level, 300 new sales networks and 300 new service outlets will be added by 2030, optimizing the service radius from 120 kilometers to 65 kilometers and building a complete ecosystem integrating “sales, after-sales service and user operation”.

 

Centered on customers and driven by technology, from the warm interactions at the Customer Homecoming Gala in Dubai, to localized production at the Egyptian factory, and then to the stunning debut at the Munich Auto Show, DFLZM is deeply integrating its brand development into the wave of global automotive industry transformation with a “long-termism” mindset. It is steadily advancing the “Drive with you 2030″ overseas development plan, committed to becoming a “globally trusted travel partner”.