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Recently, at the 2025 China Public Relations Development Conference held in Beijing, Dongfeng Liuzhou Motor Co., Ltd's (DFLZM) public welfare case "Escorting the College Entrance Exam with a Caring IP: Making Love Audible" was successfully selected as a "2025 Annual Excellent Public Relations Case. "This recognition highlights the responsibility of a national automotive brand, thanks to its innovative public welfare model and significant social value.
Amidst the fervor of the college entrance exam season, DFLZM, in partnership with the Brand Alliance and the Public Welfare Carpool initiative, translated warmth into action. During the 2025 exam period, DFLZM mobilized its popular models, including the Forthing luxury intelligent electric flagship van V9 and the groundbreaking national flagship sedan S7, to form a professional escort fleet. This initiative provided students with a reassuring journey from their homes to the exam venues.
Moving beyond traditional exam ride services that merely offer transportation, DFLZM and Public Welfare Carpool established a comprehensive service chain encompassing "vehicle support + safety training + emergency assistance." Leveraging its 14 years of experience and its established driver community and dispatch system, Public Welfare Carpool accurately matched students' travel needs, ensuring each vehicle was utilized effectively. All fleet drivers underwent rigorous safety training and familiarized themselves with routes around exam centers. Simultaneously, emergency support teams were on standby to handle any unexpected situations. "This public welfare campaign, covering 30 cities nationwide and involving over 5,000 volunteer vehicles, ultimately benefited tens of thousands of exam-takers, safeguarding their journey towards their dreams. Focused coverage by authoritative media like China Daily Online further amplified the impact of this heartwarming initiative. DFLZM's concrete actions in fulfilling social responsibility were widely disseminated, allowing more people to witness the commitment and warmth of a national automotive brand.
The standout success of this "Love Ride for Exam" initiative also lies in DFLZM's innovative exploration of a "Social-Enterprise Collaboration" public welfare model. This model breaks away from the traditional path of automakers conducting public welfare alone. By collaborating with local public welfare organizations, it precisely addresses the needs of exam-takers, effectively solving pain points in traditional exam ride services such as dispersed transportation capacity and inconsistent service standards.
In this public welfare practice, DFLZM transformed from a mere "vehicle provider" into a "caring public welfare partner." Its deep involvement in the on-ground execution not only enhanced the efficiency and credibility of the public welfare organizations but also allowed DFLZM's philosophy and social responsibility to become deeply integrated.
The selection as a national 2025 Annual Excellent Public Relations Case represents authoritative industry recognition for DFLZM's public welfare practices. DFLZM will continue to stride forward, conveying brand warmth through more diverse public welfare actions and more innovative practice models, continually upholding its social responsibility as a national automotive enterprise.
Post time: Feb-09-2026
