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Recently, the brand launch event of Dongfeng Forthing was grandly held in Bangkok, Thailand. The brand’s first right-hand drive new energy SUV Friday and its core new energy model Forthing V9 made their debut in Thailand, marking the official entry of Dongfeng Forthing into the Thai market. Partners and media from both China and Thailand witnessed this important moment, writing a new chapter for Chinese auto brands to deepen their presence in ASEAN and go global.
In the global layout of Dongfeng Liuzhou Motor (DFLZM), ASEAN is a crucial strategic market. Thailand is not only the core hub of the automotive industry and a pioneer in new energy transformation in Southeast Asia, but also the core growth engine of the ASEAN automotive market, serving as an irreplaceable strategic position for Chinese auto brands to develop in Southeast Asia.
Relying on the industrial chain layout of Dongfeng Group, mature technology transformation capabilities and R&D strength of national-level laboratories, DFLZM has always adhered to five-star safety design standards, built high-quality models with ingenuity, and won the trust of nearly 2 million customers worldwide.
DFLZM officially launched the Riding the Wind: Dual-Engine (2030) Plan overseas strategy, focusing on core overseas markets such as Southeast Asia and the Middle East, and steadily promoting global layout and market breakthroughs.
With the continuous implementation of the overseas strategy, brand influence and core product competitiveness have kept rising. DFLZM’s overseas exports maintained steady growth, covering more than 80 countries and regions around the world.
As Dongfeng Group’s export base for Southeast Asia, DFLZM’s passenger car brand Dongfeng Forthing took the lead in officially entering the Thai new energy market with right-hand drive new energy products. This has become a key move in its global strategy and an important milestone in the right-hand drive new energy sector. It is not only an important practice of DFLZM’s global strategy, but also marks that Forthing’s global journey has entered a brand-new stage.
Forthing has accurately targeted the demand of the Southeast Asian market. In the three technical dimensions of platform expansion, new energy drive and full-dimensional intelligence, it has seized the high ground of the Southeast Asian new energy market with differentiated advantages and local adaptability, setting a benchmark for Chinese automakers going global.
In terms of platform expansion, Forthing has launched the EMA modular platform covering SUV, MPV and sedan, with a wheelbase ranging from 2615mm to 3000mm. It is compatible with multiple power forms such as pure electric, plug-in hybrid and extended-range, and has obtained ASEAN-NCAP five-star safety certification.
The platform features high scalability and reliability, and can quickly develop exclusive right-hand drive models for Thailand. It has realized the "one architecture, multiple energy sources" production model for local enterprises and brought more travel choices to local consumers.
In terms of new energy drive, Forthing owns a number of top industry technologies, including the MACH hybrid high-efficiency engine awarded as "China Heart Top 10 Engines", the full-domain 800V high-voltage silicon carbide electric drive assembly, and the Armor Battery that has passed more than 500 stringent tests.
It accurately solves the three major industry pain points of energy consumption, energy replenishment and safety of new energy models, and fully meets the vehicle usage needs of Thai users.
In terms of full-dimensional intelligence, Forthing Pilot intelligent driving assistance system provides L2 functions and will realize L3 pilot assistance in the future. Configurations such as AI voice interaction and four-zone independent interaction create an emotional intelligent cockpit.
Supported by high-end hardware configurations, the whole system balances intelligent interaction and driving assistance, realizing high-end intelligent travel experience at an affordable cost.
Feng Jie, General Manager of DFLZM Import & Export Co., Ltd., said: "Where Forthing arrives, good things will come. Forthing brings a trustworthy, reliable and professional new travel choice to Thai families with full sincerity."
At this brand launch event, DFLZM, with a humble and pragmatic attitude, deeply develops the Thai market, respects local culture and meets the needs of local users. It practices the strategy of "Improving Quality, Elevating Brand", brings intelligent products tailored to the Thai market, and launches the pre-sale of its first right-hand drive model SUV Friday, further consolidating the brand’s core competitiveness in overseas markets.
From single product export to full-ecology implementation, from localized technology adaptation to in-depth brand development, DFLZM’s global layout has always been long-term and steady.
Relying on DFLZM’s more than 70 years of vehicle manufacturing heritage and over 30 years of overseas experience, it has laid a solid foundation for in-depth global development with solid overseas achievements.
In the future, Forthing will continue to take the Riding the Wind: Dual-Engine (2030) Plan as the guide, adhere to the brand concept of "Forthing for Family Forward", gradually introduce more energy-saving and intelligent household models, and quickly build a sales and service network covering the whole of Thailand. With sincere products, attentive services and firm investment, it will accompany the growth and travel needs of Thai families for a long time.
It helps every Thai family drive toward a safer, more comfortable and happier journey.
Post time: Mar-13-2026
