Forthing Showcases V9 at Munich Motor Show, Highlighting the Appeal of Chinese Auto Brands

Recently, the 2025 International Motor Show Germany (IAA MOBILITY 2025), commonly known as the Munich Motor Show, grandly opened in Munich, Germany. Forthing made a impressive appearance with its star models like the V9 and S7. Coupled with the release of its overseas strategy and the participation of numerous overseas dealers, this marks another solid step forward in Forthing’s global strategy.

Originating in 1897, the Munich Motor Show is one of the world’s top five international auto shows and one of the most influential automotive exhibitions, often referred to as the “barometer of the international automotive industry.” This year’s show attracted 629 companies from around the world, 103 of which were from China.

As a representative Chinese automotive brand, this is not Forthing’s first time at the Munich Motor Show. As early as 2023, Forthing held the global debut ceremony for the V9 model at the show, attracting 20,000 professional buyers within just 3 hours of global live streaming. This year, Forthing’s global sales have reached a record high, with a year-on-year increase of nearly 30%. This outstanding achievement provided the confidence for Forthing’s assured presence at this year’s Munich Motor Show.

The European automotive market is renowned for its high standards and demands, serving as a crucial test for a brand’s comprehensive strength. At this event, Forthing showcased four new models – the V9, S7, FRIDAY, and U-TOUR – at its stand, attracting a large number of media, industry peers, and consumers from around the world, demonstrating the robust strength of Chinese automotive brands.

Among them, the V9, a flagship new energy MPV for Forthing, had already launched its new V9 series in China on August 21st, receiving a response far exceeding expectations, with orders surpassing 2,100 units within 24 hours. As a “large plug-in hybrid MPV,” the V9 also garnered significant favor from European and American users at the Munich show due to its exceptional product strength characterized by “value beyond its class and an elevated experience.” The V9 caters to both family travel and business scenarios, addressing user pain points directly. It showcases the technical accumulation and precise insights of Chinese auto brands in the MPV segment, also signifying that Forthing is shining on the world stage with its profound technical expertise and outstanding product capability.

Global expansion is an inevitable path for the development of China’s automotive industry. Guided by its new brand strategy, the transition from “product export” to “ecosystem export” is the main thrust of Forthing’s current globalization efforts. Localization remains a key part of brand globalization – it’s not just about “going out” but also “integrating in.” The release of the overseas strategy and public welfare plan at this motor show is a concrete manifestation of this strategic path.

This participation in the Munich Motor Show, through the “triple play” of showcasing key models, conducting vehicle delivery ceremonies, and releasing the overseas strategy, serves not only as a global test of Forthing’s product and brand strength but also injects new momentum into Chinese automotive brands, enhancing their adaptability and comprehensive competitiveness in the global automotive market.

Amid the wave of transformation in the global automotive industry, Forthing is advancing hand-in-hand with partners worldwide with an open, inclusive attitude and strong brand strength, exploring new horizons for the automotive industry. Rooted in the global trend of new energy, Forthing will continue to focus on the diverse needs of users in various countries, deepen its expertise in technology, products, and services, and strengthen its global strategic layout, aiming to create smarter, more comfortable, and higher-quality mobility experiences for users worldwide.