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DEVELOPMENT HISTORY OF DONGFENG LIUZHOU MOTOR
1954
LIUZHOU AGRICULTURAL MACHINERY FACTORY [PREDECESSOR OF LIUZHOU MOTOR] WAS ESTABLISHED
Dongfeng Liuzhou Motor Co., Ltd.(DFLZM) originated from the Liuzhou Agricultural Machinery Factory, which was established on October 6, 1954.
On January 1957,the company successfully trial-produced its first 30-4-15-type water turbine pump. After passing quality certification, it entered mass production, subsequently becoming a leading manufacturer of water turbine pumps in China. This achievement made significant contributions to agricultural production in China and laid a solid industrial foundation for the production of Guangxi's first automobile.
1969
SUCCESSFULLY DEVELOPED THE FIRST LEAP BRAND CAR
It developed and produced Guangxi's first automobile, the "Liujiang" brand truck, putting an end to the era when the region could only repair but not manufacture vehicles. This transition shifted the enterprise from the agricultural machinery sector into the automotive industry, embarking on a new journey in the long road of independent automotive development. On March 31, 1973,the company was officially established as the "Liuzhou Automobile Manufacturing Plant of Guangxi."
1979
THE "LIUJIANG" BRAND CARS ARE SPEEDING THROUGH ZHUANG TOWNSHIP SERVING THE PEOPLE OF GUANGXI
The company was renamed "Liuzhou Automobile Manufacturing Plant" and in the same year successfully developed China's first medium-duty diesel truck.
1981
DONGFENG LIUZHOU MOTOR JOINED THE DONGFENG AUTOMOBILE INDUSTRY CONSORTIUM
On February 17,1981, approved by the State Commission of Machinery Industry, DFLZM joined the Dongfeng Automobile Industry Joint Company. This transition marked the shift from producing "Liujiang" and "Guangxi" brand vehicles to manufacturing "Dongfeng" brand vehicles. From then on, DFLZM rapidly developed with the support of DFM.
1991
BASE COMMISSIONING AND FIRST ANNUAL PRODUCTION SALES EXCEEDING 10.000 UNITS
In June 1991，DFLZM's commercial vehicle base was completed and put into operation.In December of the same year, DFLZM's annual automobile production and sales exceeded the 10,000-unit milestone for the first time.
2001
DFLZM LAUNCHED ITS FIRST SELF-BRANDED MPV“LINGZHI”
In September, the company launched China's first self-branded MPV, the Dongfeng Forthing Lingzhi, marking the birth of the "Forthing" passenger vehicle brand.
2007
THE TWO MAJOR VEHICLE MODELS HELPED THE ENTERPRISE ACHIEVE DUAL MILESTONES
In 2007, two landmark products - the Balong 507 heavy-duty truck and the Joyear multi-purpose hatchback - were successfully launched. The success of these "Two Major Projects" played a pivotal role in achieving milestone accomplishments in cluding exceeding 10 billion RMB insales revenue and surpassing 200,000 units in annual production and sales.
2010
THE COMPANY HAS ACHIEVED A DUAL BREAKTHROUGH IN BOTH PRODUCTION AND SALES
In 2010,DFLZM achieved two significant milestones: annual vehicle production and sales exceeded 100,000 units for the first time, while sales revenue broke through the 10-billion-yuan barrier, reaching 12 billion yuan.
2011
GROUNDBREAKING CEREMONY FOR DONGFENG LIUZHOU MOTOR'S LIUDONG NEW BASE
DFLZM commenced construction on its Liudong new base. Designed as a benchmark modern automotiv emanufacturing facility, the completed plant will integrate R&D, complete vehicle manufacturing and assembly, storage and logistics, along with engine production and assembly. lt is projected to achieve an annual productionc apacity of 400,000 passenger vehicles and 100,000 commercial vehicles
2014
LIUZHOU MOTOR'S PASSENGER VEHICLE BASE IS COMPLETED AND PUT INTO PRODUCTION
The first phase of DFLZM's passenger vehicle base was completed and commenced operations. That same year, the company's annual sales exceeded 280,000 vehicles, with sales revenue surpassing 20 billion yuan.
2016
THE SECOND PHASE OF THE COMPANY'S PASSENGER VEHICLE BASE HAS BEEN COMPLETED
On October 17,2016,the second phase of DFLZM's Forthing passenger vehicle base was completed and began operations. That same year, the company's annual sales officiallysurpassed the 300,000-unit milestone, with sales revenue exceeding 22 billion yuan.
2017
THE COMPANY'S DEVELOPMENT HAS REACHED ANOTHER NEW MILESTONE
On December 26,2017,the assembly line at DFLZM's Chenlong commercial vehicle base was officially launched, marking another significant milestone in the company's development.
2019
DFLZM PRESENTS A GIFT FOR THE 7OTH ANNIVERSARY OF THE FOUNDING OF THE PEOPLE'S REPUBLIC OF CHINA
On September 27,2019, the 2.7 millionth vehicle rolled off the production line at DFLZM's commercial vehicle base, presenting a tribute to the 70th anniversary of thePeople's Republic of China.
2021
EXPORT SALES HAD REACHED A NEW LEVEL
In November 2021, DFLZM's Chenglong commercial vehicle exports to Vietnam surpassed 5,000 units, achieving a record-breaking sales milestone. Throughout 2021, the company's total vehicle exports exceeded 10,000 units, marking a historic new level in its export sales performance.
2022
DFLZM SIGNIFICANTLY UNVEILED ITS "PHOTOSYNTHESIS FUTURE" NEW ENERGY STRATEGY
On June 7,2022, DFLZM significantly unveiled its "Pho-tosynthesis Future" new energy strategy. The debut of the all-new quasi-heavy-duty platform Chenglong H5V showcased the company's commitment as a "pioneer" in new energy initiatives and an "enabler" of technological innovation, outlining a visionary blueprint for the future.
2023
FOUR NEW ENERGY VEHICLE MODELS MADE THEIR DEBUT AT THE MUNICH AUTO SHOW
On September 4, 2023, Forthing debuted four new energy vehicle models as its main overseas offerings at the Munich Auto Show in Germany. The event was broadcast globally to over 200 countries, generating over 100 million views, allowing the world to witness the technological strength of China's new energy capabilities.
2024
DFLZM'S IMPRESSIVE DEBUT AT THE 9OTH PARIS MOTOR SHOW
DFLZM's impressive debut at the 90th Paris Motor Show not only demonstrated the successful global presence of a Chinese automotive brand, but also stood as a powerful estament to the continuous innovation and advancement of China's auto industry. Moving forward, DFLZM will remain committed to its philosophy of innovation and quality, delivering exceptional mobility experiences to consumers worldwide. By persistently driving technological innovation and pursuing green development, the company will contribute to the sustainable growth of the global automotive sector while embracing future opportunities and challenges with greater openness.
