Another Strategic Move in South America! Forthing Brand Launch in Argentina Concluded Successfully

BUENOS AIRES, Argentina – The launch event for the Forthing brand and the Latin America Dealer Conference recently grandly commenced in the vibrant capital city of Buenos Aires.Dealer representatives, partners, and industry media from multiple South American countries including Chile, Peru, Panama, and the Dominican Republic gathered to witness this strategic milestone marking the official entry of the Forthing brand into the Argentine market. Under the theme of the brand proposition "RUNNING FOR FUTURE," the event fully demonstrated the high recognition from all parties for Forthing's brand philosophy and their shared determination to move forward together.

 

Mr. Feng Jie, General Manager of the Import & Export Company of Dongfeng Liuzhou Motor Co., Ltd., attended the event and delivered a speech. He stated, "The Argentine market is a crucial part of Forthing's global strategy. Leveraging our excellent product portfolio, comprehensive channel network, and clear localization strategy, we will collaborate with our partners to bring South American users higher-quality smart mobility experiences."

 

The event kicked off with melodious saxophone music. Mr. Mario Blanco, Chairman of the important local partner Oriente Motors, first delivered a welcome speech, expressing confidence in and support for Forthing's entry into the Argentine market. Subsequently, witnessed by all attendees, representatives from both sides jointly unveiled the new Forthing models launched in Argentina, bringing the first climax to the atmosphere. Following this, Mr. Feng Jie delivered a speech on Forthing's global strategy and development plans in Latin America, outlining the brand's long-term vision for the Argentine market.

 

Ms. Lan An, Forthing's South America Regional Head, then took the stage to provide a systematic presentation on the launched models and their innovative REEV (Range Extended Electric Vehicle) technology. She elaborated from multiple dimensions such as powertrain architecture, safety features, and driving experience, vividly showcasing the technological advantages and appeal of Forthing products, thereby deepening the guests' understanding of the brand's technological prowess and product competitiveness. Partners from Panama and Peru also shared practical experience from their collaborative development with Forthing, further solidifying confidence in continued cooperation. After the main agenda, multiple media outlets conducted in-depth interviews with the attending guests on topics including Forthing's strategic layout, product introduction, and localized operations in South America.

 

To enhance interactive experience, the venue featured specially arranged activities: multiple Forthing models were displayed on the lower level for guests to appreciate and experience statically; themed exchange sessions were held on the 7th and 8th floors, discussing topics like market expansion, after-sales support, and service innovation. Furthermore, interactive setups such as a carefully arranged photo zone, trendy DJ performances, and a self-service gourmet bar added a relaxed and pleasant atmosphere to the event, allowing participants to further sense the youthful vitality and human warmth of the Forthing brand through interaction. 

 

 Forthing's entry into Argentina is not only a key step in advancing its globalization strategy but also a significant move for Chinese automotive brands to take root in Latin America and practice the "Ecological Global Expansion" model. As the second-largest economy in South America, Argentina's automotive market has vast growth potential and increasingly diversified consumer demands. By introducing innovative products and providing localized services, Forthing will offer local users greener and smarter mobility choices, while also contributing to the development of the local automotive industry chain and creating more employment and social value. Upholding the "RUNNING FOR FUTURE" philosophy, Forthing will continue to deepen technological R&D, strengthen collaboration with regional partners, and jointly build a sustainable automotive industry ecosystem. This will not only establish a positive image of Chinese intelligent manufacturing in overseas markets but also contribute wisdom and strength to promoting the green transformation of global mobility.