SUV
MPV
Sedan
EV
To accurately grasp the development trend of the terminal market, gain an in-depth insight into customers’core needs, and promote in-depth integration and resonance of product R&D, manufacturing and market operations, recently , Liu Xiaoping, Secretary of the Party Committee of Dongfeng Liuzhou MOTOR Co., Ltd.（DFLZM）, conducted a five-day special research tour in the front-line markets of Hunan and Jiangxi provinces. Song Zitang, Deputy General Manager of the Passenger Vehicle Sales Company, Wei Shengshuang, Director of the Hunan-Hubei-Jiangxi Region, and other personnel participated in the research.
The research team visited core dealers and sub-dealerships including Hengyang Zhongwei, Changsha Zhengyou, Hunan Fengzhixing and Jiujiang Huazhixing, and held face-to-face talks with investors, dealer principals, sales teams and end customers on key topics such as product competitiveness, market positioning, channel development, financial services and new media operations. By researching competitors’products and business models, the team collected extensive cutting-edge industry information and best practices to keep a close eye on terminal market dynamics, laying a solid market foundation for developing high-quality automotive products that better meet market demands, optimizing channel operation and management, and enhancing core product competitiveness.
Amid the current economic environment, end customers have placed growing emphasis on product cost-effectiveness and practicality, which became the core focus of this research. The survey found that some models have a mismatch between pricing and market demand and deviations between product design details and actual usage scenarios. There is still room for improvement in channel areas such as government and enterprise business development, lead quality control and marketing campaign implementation. Meanwhile, the research team carefully listened to, earnestly recorded and fully committed to acting on the practical suggestions raised by dealers: optimize product configurations and launch more competitive low-priced volume models; strengthen financial support to solve loan difficulties for customers with poor credit records; improve new media operation capabilities to gain organic traffic; unify recruitment platform resources to reduce operating costs.
Liu Xiaoping responded one by one on site to the dealers’suggestions on products, marketing, finance, training and other aspects, clarifying the responsible departments and deadlines. He emphasized that the market is the sole criterion for testing products, and customers are the driving force for industrial progress. Front-line voices should be integrated into R&D, production and management to truly “listen to real voices, diagnose accurately and take solid measures”, so as to accelerate the implementation and transformation of research results.
This research focused on the front-line market and systematically collected valuable insights and practical issues covering product optimization, marketing support, financial policies, channel development and other dimensions. The Passenger Vehicle Sales Company will take the lead in formulating a special action list, specifying responsible departments and timelines, to ensure that research results are translated into tangible results.
During the research, Secretary Liu Xiaoping pointed out that dealers’ sales targets should be formulated based on overall consideration of market share improvement and break-even points, and broken down into monthly and weekly tasks. It is necessary to strictly implement the DFSW marketing methodology, strengthen full-process customer follow-up, review business data regularly, and adjust strategies in a timely manner to ensure all indicators are met. The promotion of the new Lingzhi PLUS model should be solidly advanced through the Lingzhi Launch Festival. The implementation of key customer development measures for V9 and S7 should be accelerated. On the management side, it is necessary to strengthen the accountability transmission mechanism, improve the management system for regional office personnel, fully stimulate the initiative and vitality of field staff, enhance their ability to engage with dealer operations and improve work efficiency, strengthen the precise alignment of performance with regional business goals, and ensure the full implementation of the company’s marketing strategies at the front line.
Going forward, DFLZM will coordinate products, channels, management and talents with a "one-board game" mindset, continuously deepen win-win cooperation with dealers, build a more competitive product system, establish a more efficient marketing and service network, and join hands to create a shared future.
Post time: Apr-10-2026
