All-field models are big PK, Dongfeng Forthing is the first cross-vehicle test drive challenge

As we all know, test drive is the highlight of automobile brand marketing. However, all along, although the automobile test drive activities have been held in various ways, they are generally compared in the same model or the same price model, which often leads to the pain point of single form and serious homogenization.

With the over-saturation of products in the automobile market leading to the intensification of competition, there is a serious problem of homogenization of marketing methods that grab users’ eyeballs. Recently, Dongfeng Forthing gave a very innovative and bold answer. Dongfeng Forthing took advantage of product differentiation, subverting the previous form of test drive comparison only in the same model, and held a full range of test drive challenge activities, which did not stick to the category of models and made multi-dimensional test drive comparison, attracting the attention of many users. It fully demonstrates the ceiling product power of Forthing U-Tour car, which breaks through the definition of vehicle models and takes the user’s needs as the foundation.

All-field model challenge

The first cross-vehicle comparative test drive

With the help of all-field model PK, the success of Dongfeng Forthing has attracted a large number of users’ attention, so how did it do it?

1. One-on-one-on-one all-field models are backed by excellent product strength.

As can be seen from this activity, Forthing U-Tour cars are based on large family cars, and they enhance users’ awareness of the product power of the models through challenging scenes such as road fuel-saving race, professional venue test drive, and fun super-sensory test drive, attracting a large number of users’ attention.

Road fuel saving challenge shows the fuel economy of products = full score of circle powder strength.

First of all, as a 7-seater family car, Forthing U-Tour cars generally pay more attention to fuel consumption. Forthing U-Tour cars pass the road fuel-saving challenge, and compare with the same class and same class models and 300,000 class mainstream 7-seat models for test drive.

In the fuel consumption test of 27.5km short-distance urban road conditions similar to users’ daily car use, the Forthing U-Tour cars ran the best performance among the same class and the same class with a fuel consumption of 6.8L per 100km. Among them, as a comparison reference, the fuel consumption of Chuanqi M 600 km reached 8.7L, while that of Li ONE, a 300,000-class mainstream model, reached 9.8L From the comparison, it can be seen that the fuel economy of Forthing U-Tour cars not only leads the same class, but also surpasses the 300,000-class mainstream models.

Professional field comparison test drive fully demonstrates product performance = full score of product strength.

Secondly, in the professional test drive site of Tianzhu Mountain in Xiamen, five models have a comprehensive performance competition. Through obstacle road, speed bump, ladder road and S-shaped pile winding, the power and driving performance of the product are challenged. By comparing the differentiated advantages of different models, it comprehensively and intuitively shows the strong strength of Forthing U-Tour cars.

As the protagonist of this event, the Forthing U-Tour cars, with the golden combination of 1.5TD high-performance engine+Magna 7DCT, Magna professional chassis adjustment and front McPherson independent suspension+rear trailing arm suspension system, showed its own surging power and taking into account driving comfort in all aspects in four links.

Moreover, by single-handedly picking four models, Forthing U-Tour cars also highlight that popular yachts have the passability of SUVs and the directionality of cars, which can calmly face all kinds of extreme road conditions, and help test drivers go forward without fear of difficulties.

Super-sense test drive, exposure product black technology = full score of marketing power

Finally, it was a fun extrasensory test drive. The dynamic acceleration performance of the car was tested by the power table cloth. The Forthing U-Tour cars won with a score of 4.38S, and the strength of Forthing U-Tour cars can be seen at a glance.

More interestingly, at the scene, the guests stopped and backed up blindly by driving a Forthing U-Tour cars with tight packages, and displayed its 360 panoramic image+transparent chassis and other intelligent auxiliary functions in an all-round way. Forthing U-Tour cars have withstood rigorous testing, while competing models have failed to participate in the testing due to lack of configuration. The super-sense project shows the convenient and intelligent technology configuration of Forthing U-Tour cars more intuitively.

2. Product+test drive, which ingeniously reflects the power of hardcore products.

With the help of this challenge form, through the professional media evaluation test drive, more users have successfully broken through the senses and fully understood many advantages of Forthing U-Tour cars in terms of fuel consumption, power, driving control, intelligent safety and ever-changing space from a professional perspective, thus shaping the excellent quality and image of Forthing U-Tour cars.

At the same time, this activity is an innovative marketing attempt in the form of car test drive. With the help of the test drive game that users are interested in, it breaks through the vehicle category, realizes the all-round deduction of the product strength of Forthing U-Tour cars, and also shows the determination of Dongfeng Forthing brand change.

Innovation marketing

It’s not just a slogan

1. Show the truth professionally and meet the demand with strength.

33 professional media were invited to participate in the test drive. Through the media test drive, we can experience the real world from a professional point of view, interpret the product strength of Forthing U-Tour cars, and publish and spread them through the whole network in the form of videos, pictures, etc., which not only expands the influence of the activities, but also increases the circle occupancy of Forthing U-Tour cars, and realizes the fermentation of word-of-mouth and the precipitation of fans’ assets.

In addition, Forthing U-Tour cars also show the core advantages of their ever-changing space through static scene areas (summer camping area, summer ice room area), which fully satisfies the family users’ preference for car value and comfortable space. And the highly competitive price range of “119,900-154,900 yuan” is more in line with the public’s demand for high cost performance. The product strength of the Forthing U-Tour cars ceiling also brings users a multi-dimensional and all-round best consumption experience.

Web: https://www.forthingmotor.com/
Email：dflqali@dflzm.com lixuan@dflzm.com admin@dflzm-forthing.com
Phone: +867723281270 +8618577631613
Address:286, Pingshan Avenue, Liuzhou, Guangxi, China